Web Hosting For SEO – Why It’s Important
Although great web hosting will not get your website to the top of search results, it is a prerequisite for good SEO results. Here's why.
Do you want to develop your website’s performance?
Invest in good hosting.
Any company can use a cheap web hosting provider because they aren’t ignorant.
Website performance can significantly affect your rankings, traffic, and conversions.
This guide will explain why web hosting is so essential for SEO.
What is website hosting?
Web hosting, also known as a web host, is a service that provides the technology necessary for a website’s online viewing.
A web host is your home base. Websites and webpages are stored on servers. Your web pages can be connected to the internet through the server and delivered to browsers.
Users who wish to view your website must type the domain or address into their browser.
When building websites, companies often spend a lot of money on website design, development, digital marketing, and SEO.
Web hosting is one area that often seems to be overlooked.
You are willing to spend money on a website that looks great and drives traffic. Why not make sure the actual website works well?
A high-quality web host will increase your conversion rates and provide other valuable benefits.
How Webhosting benefits businesses
A web host is necessary to create a website for your company. Web hosting is essential for your online presence, even though businesses often overlook it.
Reliable web hosts can offer your company many benefits such as:
- The performance of the site improved
- Effective data management.
- Enhanced security
- High uptime
It is wise to invest in a reliable web host. This will help you grow your business.
Features you can expect from your hosting provider
Web hosts offer much more than web hosting for businesses. Web hosts offer many services to ensure business owners have a stress-free experience and allow them to focus on their businesses.
You should expect these features from a reliable web hosting provider.
- Email accounts: Hosting providers will require that users create their domain names. Email accounts and domain names will be two of the services offered.
- FTP Access: FTP allows you to upload files from your local computer to the server. This feature will make your website accessible via the internet. Files can be transferred directly from your computer to the server. Web developers need FTP access.
- WordPress Support: WordPress powers almost half of all websites. It is an easy way to manage and create your website content.
- Enhanced Security: Many hosting companies, like WPEngine, offer SSL certificates as part of their hosting services.
Most visited web hosts.
These are few of the most popular web hosting companies:
- GoDaddy
- Amazon Web Services
- Google Cloud Platform
- 1&1 IONOS
- HostGator
- Bluehost
- Hetzner Online
- DigitalOcean
- Liquid Web
- WP Engine
Why is web hosting necessary for SEO
Google is committed to providing the best SEO results possible for its users.
A reliable and robust web host is essential for SEO success.
Google considers many factors to provide a positive user experience when using its search engine. Rankings can be boosted for websites that perform faster and have a better user experience.
SEO is an essential focus for almost all brands and businesses today. Every company wants to be ranked on Google’s first page for search terms related to its website.
Websites that don’t rank on Google’s Page 1 page are likely to be lost. Google says the best place for hiding a website is on the second Google page.
Web hosting is crucial for SEO because of its speed, security, and location.
Speed
It is important to consider speed when looking at SEO from a practical perspective.
A cheap and slow web host will create slow websites. It will have a domino effect on your rankings and organic traffic. You’ll also lose leads.
What is the solution?
High speeds are a sign of a good web host. This will reduce the loading time of your pages.
It should always load as fast as possible when deciding how fast a website should load by 2022. Google’s superior speed on mobile is 2 seconds.
The average mobile site loading time was 4.5 seconds, according to a 2022 study. 20% of mobile landing pages analyzed took more than 6.6 seconds for visual content to load.
This is far too slow, considering that speed equals income.
Tools to Measure Page Speed
Do you need to know how fast your pages load? These tools will help you measure your page speeds:
- Google Page Speed Insights
- GTMetrix
- Pingdom
Websites: Target Metrics
The Core Web Vitals report shows how your web pages perform based on real-world usage data. Also known as “field data,”
Core Web Vitals shows the performance of URLs by status, metric type, and URL group.
Core Web Vitals is based on three metrics.
- LCP shows how long it takes to render the most significant visible element in the viewpoint, starting when the user requests the URL. A large block of text or image is the most potent content element. This metric informs the user that the URL has loaded.
- FID: This shows the time between when the user interacts on the website and the time that the browser responds. This is the time when the page becomes interactive.
- CLS: This is the total sum of all layout shifts for any unplanned. This is done over the entire page’s lifespan. This measurement can be zero, meaning there is no shifting or positive number. The remaining numbers show how often the layout changes. This is a prominent metric because it can lead to a poor user experience when the layout changes are experienced while the user interacts with the website.
Security
Websites without strong security systems can be vulnerable to hackers, spam pages, and false backlinks.
These things can affect your Google rankings and could lead to manual action.
Your site could also be infected by malware. This could lead to your site being blocklisted by search engines or even showing a warning in search results.
It could impact your SEO efforts if you do not use a secure web host.
A Secure Sockets Layer is one feature web hosts may offer. This is the standard technology to keep your internet connection safe.
Reliable tech support and customer services are another plus to solid security. You want your company to have top-quality tech support and customer care.
You can quickly and efficiently resolve any issues that arise from slow site performance or site crashes. A strong tech and customer support team can ease panic or worries if your site goes down.
Location
Your website’s SEO is affected by its location. When searching for the best results, search engines will consider location-based signals.
Here are some questions to ask:
- Where is the user?
- Where is the business located?
- Is the site in the right place?
These are all practical reasons why your website will be located. It determines how fast and far data must travel.
If your business is in the United States, your website should be located at the U.S. data centre. If your company is in the United Kingdom, you will want the site to be in a UK-based data center.
A Content Delivery Network (CDN), which offers hubs all over the globe, is essential if your business is global. This ensures that the hosting process is seamless regardless of where the user lives.
A cheap web host may not be placed on a local server. This could harm your website’s performance, organic search rankings, and user experience.
What web hosting service should I use?
Hosting platforms all have their advantages, but some are bad.
How do you select a reliable service provider?
These are the factors to look out for:
- Experience with a length of web hosts
- Reputation among clients/companies
- Look for a web host who offers SSL security features
WP Engine is (almost always!) my recommendation
We have worked with clients on many different hosting platforms.
When choosing the best, WP Engine is almost always my choice.
My experience with WP Engine is:
- They are extremely responsive and helpful, and their customer service is always available.
- They are unmatched in speed and security.
- They have daily backups in case the website goes down.
WP Engine’s cost is very affordable. The $23/month beginner package is great for most websites.
This hosting platform offers incredible speed and performance, which helps you optimize your site for mobile speed and other core web vitals.
WP Engine offers a free SSL Certificate to its members. This further enhances the website’s security, conforming to Google’s known standards.
WP Engine allows me to concentrate on my SEO work and less on the server and performance issues associated with weaker hosting services.
Educate your clients/stakeholders about the importance of hosting
Clients and stakeholders already invest much in creating a successful website (content, SEO, etc.).
The wrong web host can ruin all your other investments.
Choosing the right web host will almost immediately improve your speed, Core Internet Vitals, and standing.
Poor web hosting can negatively impact your SEO.
You could experience downtime on your site, which can be as disastrous as any user experience.
Slow web hosts are more likely to cause users to leave your site and move on to other sites.
Reputation is affected by load time. A website that takes more than a few seconds to load will lose users, which means fewer conversions and revenue.
It’s like this: If you bought a new Bentley (new website), it wouldn’t have the engine of an old Kia Soul (slower web host/server). (I drive a Kia Soul, so it’s not a dig!)
Leave a Reply