The Future Of Chatbots Use Cases & Opportunities You Need To Know
Chatbots have the potential to transform how businesses communicate with customers and gather information. What can chatbots do for you?
Chatbots: What's all the fuss?
Customers have all been in that situation at one time or another. We checked the store’s hours, but they are closed so we can’t reach them.
We searched but couldn’t find any information in the FAQ section or on their website.
Hello! If you have any questions, a chatbot will appear to help. You can then ask a simple question and continue your day.
Chatbots can transform frustrating experiences like not being able to find the information you need into a positive experience with a brand.
The brand provides the customer with the information they require in a cost-effective and low-resource manner.
These chatbots can improve communication and meet business objectives in many ways, thanks to their deep learning capabilities.
Chatbots have become more prevalent as companies integrate them into customer communication.
Chatbots are becoming more efficient in communicating with customers. Recent research showed that 88% of customers had positive experiences with chatbots.
Companies are finding new ways to satisfy customers’ communication needs, as they have to adapt to the changing needs of consumers.
However, it is essential to understand how and when to use chatbots to integrate them into your business strategy.
36% of consumers believe that chatbot accuracy could be improved. It’s essential to determine where chatbots can be integrated and where interaction with humans is still required.
Let’s now look at how chatbots can be used to support brands and relieve some of the burdens on employees.
Innovations & Benefits
We discussed how chatbots had been used by businesses to provide simple answers to customers.
This was a significant impact on eCommerce businesses during this pandemic. However, this shift is now a standard for brand communication for many reasons.
Chatbots are now better equipped with artificial intelligence to help customers solve their specific problems and answer more complicated questions.
They are also changing from generic messaging that could frustrate their customers and end up frustrating them to more personal and intuitive responses.
Chatbots are now an omnichannel solution system that can be used not only for brand websites but also for apps and social media channels, including Facebook.
Businesses can now meet the demands of consumers for 24-hour communication with their favorite brands.
Chatbot integration allows companies to interact with customers more effectively. It also makes it easy for them to scale up their chatbot integration to handle high volumes of customer requests.
Chatbots can also be used to predict customer behavior. This allows customers to choose whether they want to purchase or provide information.
They also help to collect and provide solutions quicker, creating a more seamless experience.
Chatbots are a great way to communicate with businesses with high call volumes.
Chatbots are more than just a way to communicate with customers.
Common Business Uses of Chatbots Sales & Marketing
Studies show that bots are popular with customers.
Insider Intelligence states that by 2024 retail consumers will spend 25% on eCommerce companies.
Brands can also use chatbots to connect with up to five times as many customers as email conversations.
Content Marketing
How can chatbots be used to help content marketing? Chatbots can collect valuable information from those who are interested in your brand.
Chatbots can organize, store, and segment information about consumers to help with future marketing campaigns. This is a great way to target more people.
Marketers can use the chatbot data to personalize brand content based on the information they receive from conversations.
Chatbots can be great for content marketing, but brands shouldn’t use AI to create content.
It is more difficult to create content. AI isn’t as reliable at creating authentic content that connects with your target audience.
Customer Support
We’ve discussed how chatbots are great at providing 24/7 customer service and responding immediately to customer queries. But do customers want to chat with a chatbot instead?
Reports show that 30%. This means that overall brand profits in the U.S. could be saved at $23 billion
We mentioned that chatbots could be integrated into companies’ websites, apps, and social media.
Even if companies initially implement the chatbots, they can provide primary responses to customers and give them a time frame for when they can talk to a representative.
Customers no longer need to wait for weeks for a reply by email. They can get immediate answers.
This chatbot support lets customers know that they are valued members of your brand’s community.
Social Media & Lead Generation
Chatbots can help brands gather data and better understand customers’ preferences. They also have higher customer interaction rates via social media.
Chatbot interaction on Facebook Messenger increases consumer confidence in brands or businesses.
Facebook Messenger, powered by an AI program with simple implementation, is interesting. Chatbots can also be used to track analytics, such as open rates.
Social media chatbots can be used by businesses to send mass messages and receive updates. You can update your customers with weekly or daily announcements about promotions, events, and deals.
You can also encourage customers to make a booking, book an appointment, place orders, or share content via social media chatbots.
Creating surveys, quizzes, or polls is a fun and effective way to interact with customers. This will help you collect vital information that can be used to generate more leads.
Chatbot Challenges
Chatbots have many challenges to overcome despite all the advancements they make.
Chatbots, for example, may have difficulty understanding colloquialisms or slang and can therefore not be able to create proper sentences in different languages.
Chatbots and AI are great for brand teams but cannot replace an editor or writer to create engaging content.
One problem with simple chatbots is their inability to answer more complicated questions. They can also misinterpret customer requests and execute incorrect commands.
Chatbots are trying to meet customer expectations. The industry is developing chatbots that look more human-like with the help of machine learning, artificial Intelligence, and Natural Language Processing.
They will be more effective in the future and be able to help brands’ teams better than they are now
Trends for Chatbots
Juniper Research estimates that chat-bots will be able to help banks, retail, and healthcare companies save $11 million by 2023. This is based on only customer service inquiries. With over 2.5 billion hours saved,
These sectors will also be able to increase the use of chatbots to help customers.
Chatbots will help customers interact on brand websites and be used more within brand apps, with 50% chatbot usage via apps.
They can help the IT support desk and customer service staff by learning how to answer repetitive questions and speed up response times.
They can also collect and organize data internally to assist with human resource duties like onboarding employees and gathering essential updates.
Dr. Michelle Zhou, the co-founder and CEO at Juji, Inc., and the inventor and IBM Watson Personality Insights, stated that chatbots are improving and can provide personalized information based on conversation.
Here’s an example she shared:
Let’s suppose that you visit a book website, then chat with the chatbot for five to ten minutes. The chatbot can recommend books tailored to your passions, interests, and personality.
Chatbots are becoming more intuitive than simple responses.
Chatbots can also use NLP to understand users better and provide accurate answers.
She discusses chatbot improvements and focuses on their importance to small businesses.
Chatbots can be used as virtual assistants for repetitive or mundane tasks so that employees can concentrate on other business areas.
Takeaway - Is Chatbot Technology a Future?
Chatbots have a bright future. Chatbots will be here for the fore seeable future, which is good news.
Chatbots are revolutionizing the way companies communicate with and understand customers.
Chatbots can now deliver a more personal customer experience with AI.
Companies can also save money using chatbots for customer service, internal processes, marketing, and other functions. Chatbots can be integrated into a companies website, app, and social media platforms.
Chatbots are being used by eCommerce companies already. Brands should take advantage of the many ways that chatbots can help them grow their businesses.
