Deepfake Technology Pros & Cons For Digital Marketing
Deepfake technology is a great way to connect with customers. Deepfakes are used in marketing to help you connect with more customers.
Deepfake technology is altering the way people see digital ads.
While marketers continue experimenting with deepfakes technology, deepfake marketing, and deepfake video marketing, these videos convey a more interactive marketing experience through storytelling.
Deepfake technology is a method of “deep learning.”
Deep learning is a machine-learning type that allows computers to learn tasks independently without needing to be programmed.
Deepfake technology also incorporates computer vision, allowing computers to recognize objects in photos.
Computer vision uses deep learning algorithms to recognize objects in videos and photos. It can even identify if there’s a dog in your picture!
Deepfakes includes computer vision and deep learning technologies. Image synthesis is an essential step in the creation process.
- One photo (such a person is holding an American flag).
- Combining an image with another picture (a person wearing an Australian flag).
- And creating things from these two parts (a person who holds both flags).
Deepfake
Deepfakes are still confusing. These are some deepfake videos that you can find on the internet.
- Carrie Fisher’s performance was achievable using deepfake technology.
- Salvador Dali created a deepfake to host the Dali Museum of Florida.
- We could hear the speech JFK had never made with Deepfake technology.
Deepfake Services
Three ways can marketers benefit from this technology
- It can cut the cost of video campaigns.
- It can also be used to create great omnichannel campaigns.
- It can provide a highly personalized experience for the customer.
Low-Cost
Deepfakes are a cost-saving tool for marketers. They don’t require actors in person.
Instead, they can purchase a license for an actor’s name and use digital recordings of the past to insert appropriate dialogue and create a new video.
This process can be used by businesses who wish to promote their employees.
A CEO might not have the time or desire for a new commercial. To create a new campaign, marketers only need to use some of their existing recordings.
Deepfakes are also possible without the need for reshoot.
This is particularly useful for marketers with a restricted budget who still want to produce high-quality content.
Better Omni Channel Advertising
Deepfakes don’t rely on in-person actors, so marketers can quickly repurpose material to multiple channels for less money.
Marketers can edit the video and create a social campaign rather than having to reshoot it to adapt to other media.
They can also be used to create a new dialogue in a radio or podcast advertisement.
Hyper-Personalization
This technology has led to a hike in hyper-personalization.
Brands can allow more relevant messaging and experiences for individual consumers based on personal preferences such as skin color.
Imagine a customer who is different from the brand’s marketing model.
Deepfake technology lets the model change its skin tone to show the customer how the product would look on his skin.
This allows brands to reach a vast audience and increases their inclusion.
If you require a video in multiple languages, Deepfake technology can also be used.
Marketing messages can be personalized by clicking a button.
Deepfake Con
Deepfake videos can be used for far worse purposes.
Fake customer complaints and product reviews can result.
Untrustworthy
The most visible impact of deepfakes on video production is evident. It is, therefore, more difficult to prove authenticity.
Even if you have seen the photo before, it is impossible to determine if it is genuine or fake.
Marketers could make consumers feel manipulated by using deepfake videos to break the ethics.
This practice would be considered unethical if marketers used it to create fake positive reviews.
Deepfakes that marketers use to promote a brand’s story could be ethical.
Predictions for the Last Year
Scams Increase
Deepfake technology could increase the likelihood of frauds, such as false accusations against companies.
These videos are made by recording real incidents and adding dialogue to the audio to make them appear as if they were.
After a fraudster used deepfake tech to imitate the voice and words of the CEO, a U.K subsidiary of a German energy firm paid almost $250,000 to a Hungarian bank account.
Manufacturers can use Deepfake technology to create fake product reviews and testimonials to make their products appear more appealing than they actually are.
How Marketers Can Use Deepfakes In Their Campaigns
Deepfakes can also be used for various purposes, but marketers can quickly use this technology to bring their campaigns to life.
Influencer campaigns
Imagine hiring one of the most influential people to run a campaign.
You don’t have to wait for the camera to capture a long video. Instead, you can use a little bit of digital footage.
Artificial intelligence and machine learning do the rest.
You can also look to historical figures like Marilyn Monroe or Audrey Hepburn.
Marketers can create deepfakes of themselves to boost their brand’s visibility. There are many voices- and video recordings.
Experiential campaigns
Brands can use Deepfakes to make them stand out and immerse customers in a shopping experience.
Ecommerce stores can superimpose the customer’s face onto a model so they can check the fit of the clothes.
Nostalgic Ad Campaigns
State Farm is a famous example of deepfake tech.
The advertisement was created by an insurance company using 1998 Sportscenter footage. It looked like Kenny Mayne had predicted the production of the documentary.
This fake deepfake was made solely for entertainment. It is a nostalgic tribute to the Chicago Bulls basketball team.
Product Demos
Customers can experience product demonstrations.
Instead of using the same brochure for all clients, marketers could create custom demos that show the client how their product works. This demo could be more personal than it sounds.
This technology is here to stay, and it will continue to improve.
Deepfake technology can be used as a digital marketing tool. It has both advantages and disadvantages.
Although deepfake videos are not ethically sound, they can help brands reach new audiences and increase their marketing budgets.
Deepfakes can be used to create an immersive and personalized experience for consumers and brands. However, they must not be malicious
