6 Predictions for Web Design in 2023
Welcome to our yearly guessing game for the upcoming twelve months.
As always, the design industry is not separate from the world around it. This means that the things that happen in our lives have an effect on our work, the work that customers ask for, and the work that inspires us.
According to Collins Dictionary, permacrisis was the word of the year in 2022.
The year 2023 does not appear to be any less volatile, with both positive and negative developments already on the horizon.
Russia will almost certainly go back to Crimea and say that it has reached its goals in Ukraine. Ukraine might not agree with this, but it will probably be enough to get sanctions against Russia lifted, which will have a big effect on the world economy.
Brazil had to watch Argentina win the FIFA World Cup, but it now has a new (old) president and more hope that the Amazon jungle will survive.
Crypto has weathered a number of storms, and there may be more to come. Based on what has happened in the past, the bear market may have run its course; 2023 will be a year of stagnation, but by the end of the year, the trend will be going up.
The death of the old Pope could make it possible for the current Pope to retire and for a new Pope to be chosen. This could make the biggest religion in the world more liberal or more conservative.
Oh, and the IMF predicts that a third of the world will be in recession at some point in 2023; the United Kingdom and Russia are currently in recession, and American politicians are anxious.
Moreover, this is evident.
Obviously, there will also be surprises, as there usually are.
In this context, designers must not only negotiate a challenging employment market but also generate designs that cater to their customers’ requirements and wishes.
How Did I Perform in 2022?
Before getting into this year’s forecasts, let’s have a look at my projections for 2022.
I prophesied that 2022 would be the year of blockchain and the ascendance of decentralised data storage.
Well, I got the decentralisation portion correct, but not so much the blockchain component (feel free to correct me on Mastodon; I’m no longer checking Twitter).
I’ll give that 0.5 points.
I said that the design would be optimistic, amusing, and accessible.
I believe that design has evolved beyond its concern with corporate austerity, but has it become more uplifting and playful?
I’m going to have to call it a miss.
I stated that all objects would be green.
Again, this is a failure.
If there was a colour for 2022, it would be a gradient of pink and purple.
I projected that hero text would replace hero photos, and we observed this tendency in the third quarter of 2022.
Lastly, I proposed that the illustration assume a gritty appearance.
Well, a few designers did, but it wasn’t a major trend, so I’m going to have to say that this is a fail.
I scored 30% on my 2022 predictions.
worse than the previous year’s clean sweep.
See if we can surpass that in 2023.
1. We'll Stop Panicking About AI
You’ve probably tried artificial intelligence, panicked, and Googled how to start a tiny holding in the mountains by now.
In reality, AI is really a tool.
and an excellent one.
AI excels at performing derivative work.
However, it is incapable of improvising, expressing opinions, having an agenda, or thinking creatively.
Unless your profession is removing the backdrop from photographs, in which case it already has.
Since when did a spellchecker replace Stephen King?
If you haven’t tested an AI tool yet, I would recommend doing so.
It excels at doing little, repetitive activities.
2. We Will Accept Reality
One reason AI cannot be creative is because it lacks the same number of input sensors as humans.
The world may be smelled, heard, felt, and experienced in a variety of ways.
The majority of us spent a year working remotely from home.
Then, we hurried back to the workplace, only to find that our collaboration had not improved.With the economy getting worse, many companies are trying to cut costs. The easiest way to do this is to ask employees to work from home.
When your commute consists of a five-second stroll to the spare bedroom, you have more free time.You could learn Python, but wouldn’t it be more fun to learn how to paddleboard?
As we expose ourselves to new experiences, our design work will become progressively more diversified and organic.
3. We will oppose brutality.
It had a nice run, but brutalist design is not suitable for the majority of UI designs.
The 2021–2022 trend will fade as abruptly and suddenly as it emerged.
4. We'll Reject Dark Mode
It has had a nice run, and dark mode is ideal for the majority of user interface tasks.
However, we’re all a bit sick of it.
Not only is dark mode better for your eyes and the environment, but the deep, warm darkness is the perfect antidote to cold, white corpo-minimalism.
Our operating system has dark mode settings, so it’s unlikely that it will go away anytime soon.
However, dark mode as a design trend in and of itself is likely on the decline.
Generally, trends emerge and disappear in symmetrical waves.
Dark mode has been a prominent trend for years; therefore, its ultimate disappearance should take as long.
5. We'll Embrace Personal Retro
Each year, we are tasked with predicting which decade the zeitgeist will appropriate next.
Will 2023 be the year of nostalgia for the ’80s, ’90s, ’00s, or (kill me) the ’10s?
The retro fads over the previous few years have been inadequate imitations of their respective eras.
If last year’s throwback ’90s fashion was inspired by the ’90s, it was a decade in which someone else was living.
In 2023, we will no longer rely on someone else’s interpretations of the past; instead, we will develop our own perspectives on the past.
one that is dominated by the sun-bleached hues of everlasting summers in the suburbs.
6. We'll Surrender To Borecore
We are all occasionally guilty of designing with our egos, and there is a propensity to smack people in the face with the largest typography, the loudest gradient, and the most flashy animation.
If you want to genuinely wow consumers in 2023, avoid introducing pop-ups, advertisements, cookie notifications, and other distractions that prevent them from performing whatever they came to your website to do.
Impressing consumers in 2023 requires clear typography, graphic direction with few distractions, and informative content.
Boring design is no longer as dull as it once was.
The best thing designers can do for their users in 2023 is to step aside.
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