Best Times To Post On Social Media In 2022
A new study has revealed the best times to share on social media based on data from thousands of accounts.
As people adjust to constantly changing routines around the globe, the best times to post to social media are still the most unusual.
What you thought was the best time to share on social media last year might not be as relevant this year.
Sprout Social analyzed the current data and made updated recommendations for 2022. This was taking into consideration people’s changing use of social media.
The study’s beginning revealed that people are more likely to report using social media than in previous years.
“In fact, 71% of consumers discovered that they use social media more than in years past. This means marketers and brands need to be able to reach their customers where they are. When marketers do this, the benefits of meeting consumers’ expectations via social media are extended to all business areas.
The report’s insights are based upon data from Sprout Social’s 30,000+ customers over the past year.
Data was analyzed to determine when content was most or least often engaged with. The data was then broken down by platform and industry.
These studies have their limits. Many factors contribute to social media success other than posting at the correct times. Here’s the disclaimer: correlation does not equal causation.
This data can help you determine the best time for your audience to post to social media.
Additional details:
- Different industries and different locations collect data
- All times are recorded in Central Time (CST).
- The number of engagements refers to the total number of brand engagements received on a specific channel.
Let’s look at the most current and updated times to post on social networks.
The Best Time to Post on Social Media Overall
Overall social media engagement is highest during midweek mornings.
This refers to days that fall between Tuesday and Thursday at 09:00 or 10:00.
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Sunday is the worst day for posting on social media.
The Best Time to Post on Facebook
The Facebook engagement has moved from mid-mornings into the early mornings.
The most consistent engagement is seen in the mornings on weekdays. These are also considered the best times to check out Facebook posts.
Mondays to Fridays at 3. a.m. Are the best right times to post on Facebook?
Engagement is also on the rise on Tuesdays at 0 a.m. noon.
Saturday is the thrash day for posting on Facebook.
The Best Time to Post on Instagram
Instagram saw a boom in 2020 and 2021. It will reach two billion monthly users by 2022.
An increase in users has led to expanding the top times to post on Instagram. Weekday engagement is up by a significant amount compared to the previous year.
These are the best times to upload on Instagram:
- Mondays at 11:00 a.m.
- Tuesdays and Wednesdays start at 10:05. 1.00 p.m
- Thursdays, Fridays 10:00 a.m. 11:15
The study also found opportunities to increase engagement on weekends and evenings.
The Best Times to Post on Twitter
The times best to use Twitter to post have changed “significantly” from last year.
Engagement is concentrated in the middle of the day and mid-days during the week.
Sprout Social believes this is due to greater interest and desire for news, updates, and entertainment via viral tweets and memes.
Twitter’s most popular engagement times are Mondays and Tuesdays, Wednesdays, Thursdays, Fridays, and Saturdays at 9.
Sunday is the worst day for tweeting on Twitter.
The Best Times to Post on LinkedIn
LinkedIn is the only social networking with a consistent year-over-year high engagement period.
LinkedIn engagement is most high during the US workweek. It’s also the most concentrated during midday and doesn’t extend beyond the US office hours.
LinkedIn posts that are posted on weekends will not get as much engagement.
The best time to publish on LinkedIn is Tuesday, starting at 10 a.m. noon.
Wednesdays & Thursdays are the best days for posting on LinkedIn.
Saturdays are the worst day to post on LinkedIn. Sundays are the best days.
In Summary
This data does not guarantee success on social media. Your best time to post may differ depending on who you are and your niche.
Before adopting any industry-recommended practices, you must do your testing.
Every audience responds differently, so no one strategy works best for all businesses.
