5 ecommerce SEO Trends To Know For The 2022 Holidays
August 29, 2022

5 ecommerce SEO Trends To Know For The 2022 Holidays

The all-important Q4 shopping season is coming up. SEO will be essential for brands to improve their exposure and sales.

The 2022 Christmas season is just around the corner. Enterprise search engine optimization platform BrightEdge has shared its most recent study with Search Engine Land on what publishers, retailers, and brands need to be aware of.

The information is from the analysis of 6,000 e-commerce keywords across 10 categories that the firm has been tracking over the last three years.

Here’s what you need to know:

1. Publishers and brands are significant competitors for retailers.

Retailers are no longer fighting for attention against other retailers. They’re now competing with brands that have adopted direct-to-consumer models. Additionally, websites offering reviews and overviews of products have significantly improved Google’s search results.

Top Ecommerce Keywords:

  • Retailers control 57% of the market in the US, which is down from 70% in 2020.
  • Brands make up 23% of the market, which is up from 18% in 2020.
  • Publishers have 11% of their revenue, up from 4 percent in 2020.
Category pages have the best percentage of click-throughs, 70 percent often. Additionally, articles on products are likelier to be clicked than product pages, as per BrightEdge. We care about it. Google search and the methods people use to search are constantly changing. Regarding e-commerce SEO, it is essential to keep track of what's happening and know the factors you can control now in the coming festive season, all the while changing the SEO strategy to deliver the kind of user experience and content Google will likely offer shortly.

2. Content-driven E-commerce that is content-driven.

Although it is yet to be find how effective Google’s proper content update will be, one thing is for sure according to BrightEdge, that the time has come for sellers to distinguish their content to appear in the search results. That is, provide more than just a description of the product.

The retailers that will ultimately be successful are those who deliver better content. How? By:

  • Concentrating on the content and context around the product.
  • The organization of categories makes it easy for users to shop through various similar products.

3. Blue links are essential.

Over the last decade, much debate has been on how Google has more than ten blue hyperlinks. However, 70% of clicks go to traditional blue links, based on BrightEdge’s research, when it comes to key terms used in eCommerce.

It’s still typical to see the local three-pack searching for search phrases on Google. However, the popularity of local packs has dropped from 25% to 19% in the last two years. In the same vein, there is a decline in video and image carousels. While People Also Ask has grown slightly.

4. Schema's use is increasing

Schema is more in line with shopping than ever before this year. Publishers, retailers, and brands are increasingly adopting different schema types to mark up their content around shopping experiences, for example.

  • Product
  • ImageObject
  • ItemList

5. Pages for categories and articles dominate the e-commerce market.

Category pages have the best percentage of click-throughs, 70 percent often. Additionally, articles on products are likelier to be clicked than product pages, as per BrightEdge.

We care about it. Google search and the methods people use to search are constantly changing. Regarding e-commerce SEO, it is essential to keep track of what’s happening and know the factors you can control now in the coming festive season, all the while changing the SEO strategy to deliver the kind of user experience and content Google will likely offer shortly.